Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer. Building a best-in-class voice of the customer (VoC) program requires capturing customer feedback about their digital and physical transactions in real-time, as well as the overall relationships and competitive assessments. Learn more about VoC here.
Customer Acquisition Cost (CAC): A guide for 2022This e-Book shares the CAC formula and explains how to calculate it. It also looks at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.