Jake Athey is VP of marketing and customer experience at Widen, where he helps organizations realize their maximum marketing potential by communicating the value of Digital Asset Management (DAM) as part of core brand and marketing channel strategies. An integral member of the content strategy team, he oversees and manages all of the moving parts of content strategy, brand consistency, sales and more.
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Customer Experience
What Does a 'Good' Customer Experience Really Involve?
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Digital Marketing
18 Years in Marketing. One Company. Four Big Lessons.
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Digital Marketing
Structured Content Management Is a Marketer's Best Friend
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Digital Marketing
Marketplace Mayhem: A New Challenge for Brand Identity Kits
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Digital Experience
Business Has a Trust Crisis. What’s the Solution?
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Digital Asset Management
Marketing Has a Trust Problem. Can DAM Help?