Press Releases

Press Release

Digital Experience

Audiense Acquires SOPRISM

Dec 07, 2022

Audiense today announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding. As part of the acquisition, Audiense will merge the SOPRISM team and product into the existing platform, to enhance the analytics and insights available for customers.

Press Release

Digital Experience

EverService Launches Lead Capture Service to Maximize Revenue and Bookings

Dec 07, 2022

Following a successful pilot, EverService Holdings, LLC “EverService” has launched a new Lead Capture Services product aimed at helping thousands of SMB companies around the USA capture more leads, book more appointments and generate more revenue at potentially lower costs per lead. The new offering integrates solutions from two of EverService’s brands, Blue Corona and Nexa, by generating increased demand through industry-leading digital marketing, answering calls 24/7/365 and booking appointments directly in clients’ CRM and field management software. “We are relentlessly focused on delivering value for our clients”, shared EverService CEO, Jeff Mosler. “This combined offering solves a business opportunity that most of our clients seek — increase lead generation activities and maximize conversion to scheduled appointments.” Early results from clients in the professional and home services verticals are positive, showing an average call conversion rate of >30% to qualified leads from calls that otherwise would not have been answered.

Press Release

Customer Experience

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Dec 07, 2022

The acquisition unites the leading commerce platform for publishers with the leading digital performance advertising platform, to provide increased advertiser engagement and publishers with diversified and increased revenue. LOS ANGELES--(BUSINESS WIRE)-- #acquisition -- Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue.

Press Release

Digital Experience

Waymark Announces Addition of Video Advertising Platform to Creative Hubs of Hulu, Roku

Dec 07, 2022

Waymark, a pioneer in using artificial intelligence to speed up and scale up video production, today announced the inclusion of its platform in the creative directories of both Hulu and Roku. Small and medium-sized businesses can now access Waymark through the ad managers of both major streaming platforms to create high-quality video advertisements.

Press Release

Customer Experience

Stratus Acquires Comet Signs

Dec 07, 2022

Stratus, the leading facilities services and brand implementation services firm, today announced the acquisition of Comet Signs, based in San Antonio, Texas. The combined organization now consists of over 1,100 employees throughout the United States.

Press Release

Digital Experience

ConvoPLUS Successfully Completes Investment in Crowdfunding Round on Platform Fonangels

Dec 06, 2022

Social-CRM software ConvoPLUS, which facilitates social media communication and customer relations, went on an investment tour on the crowdfunding platform Fonangels. ConvoPLUS, the next-generation customer relations platform, which has everything needed to manage, personalize and centralize digital customer relations, successfully completed its investment round with the support of the leading names of the ecosystem.

Press Release

Digital Experience

BW Health Group Expands Expertise and Capabilities With Acquisition of PulseCX

Dec 06, 2022

This acquisition positions BW Health Group as one of the largest independent commercialization platforms serving the life sciences industry and healthcare market CHESTERTOWN, Md., Dec. 6, 2022 /PRNewswire/ -- BW Health Group announced today the acquisition of PulseCX, a full-service healthcare marketing communications agency designed to drive brand engagement and authentic customer experiences. The acquisition strengthens the services offered by BW Health Group, and PulseCX will be integrated with the full-service healthcare agency, Benchworks.

Press Release

Customer Experience

InMobi Partners With Lord & Taylor to Bring High Impact Video and Immersive Shopper Experiences

Dec 06, 2022

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a retail media advertising partnership with Lord & Taylor — America’s first and oldest department store — for the retail giant to utilize InMobi Commerce, an innovative suite of product discovery and monetization solutions that help retailers maximize media-derived revenues while engaging and inspiring shoppers. As it re-imagines and reinvigorates itself for the next generation of shoppers, Lord & Taylor will use InMobi Commerce to provide brands and agencies with a full-funnel retail media platform, including industry-first shoppable videos, that elevate the online experience and move immersive product discovery for consumers from social platforms back to its owned channels.

Press Release

Digital Marketing

Matter Named a Top Place to Work By The Boston Globe for the 6th Time

Dec 06, 2022

Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — has been named one of the Top Places to Work in Massachusetts in the 15 th annual employee-based award from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them best — their employees.

Press Release

Digital Experience

Social Strategy1 Announces Promotion of Amanda Roser to Vice President

Dec 05, 2022

Social Strategy1, a leading digital and social marketing firm, today announced that it has promoted Amanda Roser to Vice President of Marketing and Operations At Social Strategy1, we are able to offer clients a well-rounded service offering that facilitates their growth with scalable, cost-effective digital and social media strategies” — Amanda Roser, Vice President DALLAS, TX, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Social Strategy1, Inc. today announced the appointment of Amanda Roser as Vice President of Marketing and Operations. Social Strategy1 is a leading digital and social media marketing agency, working with clients from large multi-national firms to start-ups to grow their brands and connect clients with customers and prospects across all digital channels.