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Marketing Automation

CMSWire's marketing automation channel gathers the latest advice, analysis and best practices related to marketing automation platforms, content marketing practices and related digital marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge.

Featured Reading

Article
Digital Marketing
Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.
Article
Customer Experience
Getting Prepared for 2023 CX Disruptions
Experts weigh in on potential disruptions to customer experience in the upcoming year.
Article
Digital Experience
The Importance of the Human Touch in Digital Transformation
Even in a world full of digital touchpoints, we are often left yearning for a human connection.
Article
Digital Marketing
CMSWire Contributor Q&A With Kathleen Schaub: People Side of Marketing and AI
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Kathleen Schaub on the human side of AI in marketing.
Article
Customer Experience
Are Skilled Literacy Shortfalls Impacting AI Development?
Building employee skills to eliminate shortfalls can allow brands to reach goals and undertake AI projects successfully.
Article
Digital Marketing
Why Now Is a Good Time to Adjust Your Analytics Workflow
With the impending transition to GA4, marketers must adjust for martech now.

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Getting Started With Marketing Automation

Feature
Article
Digital Marketing
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
Feature
Article
Customer Experience
Marketing Automation vs. Customer Journey Orchestration
Feature
Article
Customer Experience
How AI-Based Marketing Can Improve Customer Retention
Feature
Article
Customer Experience
Automating Customer Data Imports Can Benefit Businesses
Feature
Article
Digital Workplace
How SMBs Are Joining the Automation Race
Editorial
Article
Information Management
Test Automation Isn't Easy, But It’s Essential

Learning Opportunities

Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Webinar
A Holistic Approach to Accelerating Adoption
Dec
13
A Holistic Approach to Accelerating Adoption
Racing to modernize your commerce to support changing customers
Webinar
How Marketers and Developers Use Tech to Achieve CX Utopia
Dec
14
How Marketers and Developers Use Tech to Achieve CX Utopia
Build for change to ensure a thriving customer experience
Conference
CMSWire CONNECT 2023
May
10
CMSWire CONNECT 2023
Explore the latest customer experience and customer services technologies
Conference
Reworked CONNECT 2023
May
10
Reworked CONNECT 2023
Don't miss the most impactful employee experience conference of they year — live in Austin, Texas May 10-12, 2023.
Webinar
AdobeStock_100712730
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Webinar
A Holistic Approach to Accelerating Adoption
Dec
13
A Holistic Approach to Accelerating Adoption
Racing to modernize your commerce to support changing customers
Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Webinar
A Holistic Approach to Accelerating Adoption
Dec
13
A Holistic Approach to Accelerating Adoption
Racing to modernize your commerce to support changing customers
Webinar
How Marketers and Developers Use Tech to Achieve CX Utopia
Dec
14
How Marketers and Developers Use Tech to Achieve CX Utopia
Build for change to ensure a thriving customer experience
Webinar
AdobeStock_298049537
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great

Featured eBook

Customer Acquisition Cost (CAC): A guide for 2022
This e-Book shares the CAC formula and explains how to calculate it. It also looks at what makes a "good" CAC, how to determine an LTV:CAC ratio, and what steps you can take to improve both metrics for long-term success.
Customer Acquisition Cost (CAC): A guide for 2022

Latest Articles

Editorial
Article
Digital Marketing
4 Ways to Maximize Double Opt-In Confirmations for Email
Editorial
Article
Digital Experience
Content Management: The Story of COVID and Airborne Transmission
Editorial
Article
Digital Marketing
The Secret to Sales and Marketing Alignment: School of Rock
Editorial
Article
Digital Marketing
B2B and B2C Marketing: One and the Same After All?
Editorial
Article
Digital Marketing
4 Ways Brands Go Wrong With Digital Marketing Metrics
Editorial
Article
Digital Marketing
3 Digital Marketing Tips in a Privacy-First World

Latest Articles

Editorial
Article
Digital Marketing
4 Ways to Maximize Double Opt-In Confirmations for Email
Editorial
Article
Digital Experience
Content Management: The Story of COVID and Airborne Transmission
Editorial
Article
Digital Marketing
The Secret to Sales and Marketing Alignment: School of Rock
Editorial
Article
Digital Marketing
B2B and B2C Marketing: One and the Same After All?
Editorial
Article
Digital Marketing
4 Ways Brands Go Wrong With Digital Marketing Metrics
Editorial
Article
Digital Marketing
3 Digital Marketing Tips in a Privacy-First World

Latest Articles

Editorial
Article
Digital Marketing
4 Ways to Maximize Double Opt-In Confirmations for Email
Editorial
Article
Digital Experience
Content Management: The Story of COVID and Airborne Transmission
Editorial
Article
Digital Marketing
The Secret to Sales and Marketing Alignment: School of Rock
Editorial
Article
Digital Marketing
B2B and B2C Marketing: One and the Same After All?
Editorial
Article
Digital Marketing
4 Ways Brands Go Wrong With Digital Marketing Metrics
Editorial
Article
Digital Marketing
3 Digital Marketing Tips in a Privacy-First World

People Covering Marketing Automation

Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Pierre DeBoisPierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He reviews data from web analytics and...
Phil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering...
Phil BrittPhil Britt is a veteran journalist who has spent the last 40 years working with newspapers, magazines and websites covering...
Melissa Henley is Senior Director of Customer Experience at KeyShot, the global leader of product design rendering software. Customers are at...
Melissa HenleyMelissa Henley is Senior Director of Customer Experience at KeyShot, the global leader of product design rendering software. Customers are at...
Dom Nicastro is a Manchester, NH-based managing editor for Simpler Media Group's CMSWire....
Dom NicastroDom Nicastro is a Manchester, NH-based managing editor for Simpler Media Group's CMSWire....
Based in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as...
Scott ClarkBased in Columbus, Ohio, Scott has been involved with the IT industry since Al Gore invented it, first working as...
Nathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...
Nathan EddyNathan Eddy is a Berlin-based filmmaker and freelance reporter with a degree in journalism from Northwestern University. His work has appeared...

Featured Research

Featured research
eBook
Customer Acquisition Cost (CAC): A guide for 2022
Read now
Featured research
Case Study
How to Build a Culture of Customer-centricity
Read now
Featured research
White Paper
Better Than Average CX: How to Wow Your Customers
A recent webinar explored best practices for building customer experiences that create fierce loyalty
Read now
Featured research
White Paper
Understanding the Real Role of VOC Software
CX program success
Read now
Featured research
White Paper
In Data We Trust
Establishing customer trust through privacy
Read now
Featured research
eBook
EX and Great Tech: Complementary Pillars of the Customer Experience
How employee experience and contact center technology drive better CX outcomes
Read now
Featured research
Market Guide
Customer Data Platforms Market Guide (2023)
Get the help you need when choosing a CDP
Read now
Featured research
Research Report
Digital Experience Platforms (DXP) Market Guide
Everything you need to know about the DXP marketplace
Read now
Featured research
eBook
Customer Acquisition Cost (CAC): A guide for 2022
Read now
Featured research
Case Study
How to Build a Culture of Customer-centricity
Read now
Featured research
White Paper
Better Than Average CX: How to Wow Your Customers
A recent webinar explored best practices for building customer experiences that create fierce loyalty
Read now
Featured research
White Paper
Understanding the Real Role of VOC Software
CX program success
Read now

About CMSWire

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

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Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world's leading employee experience and digital workplace professionals.

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